OneOncology
Strategy, Branding &
Product Education Site
While Executive Producer at Jam3, we had an opportunity to participate in a triple bid for strategy and production of a new brand identity and digital presence for public cancer care company, OneOncology.
OneOncology’s mission was simple in theory: to improve the lives of everyone living with cancer. But in practical terms, what did that really mean? We set out to define who OneOncology’s partners and target audience were exactly, and specifically what its offering was to them. Then we built a proposal focused on how to more clearly communicate that information out with an elegant creative approach.
Jam3 won the bid, and proceeded to work closely with OneOncology stakeholders in Nashville to tease out OneOncology’s capabilities, standards of care and system offerings, and in turn help them attract, match with and support the right healthcare institutions.
Our strategy and production phase involved stakeholder interviews, workshops, user testing, photo and video shoots, branding exercises, and finally design, development and deployment of a new online presence with a fully customizable client side CMS.
