The Lincoln Motor Company’s

Music Selfie Experiment

My first project at Jam3 as Sr Producer in 2014 was to launch a dynamic music generator for Lincoln via their agency Hudson Rouge at the Grammys.

With facial scanning software, an algorithm and a dynamic audio engine, Jam3 and Swedish Audio House Plan8 created over 4 million personalized soundtracks reflective of a user's digital self-portrait. A Cannes Lion nominee, FWA / Adobe Cutting Edge Site of the Week and ADCC winner, the experience included an auto Twitter responder allowing users to tweet a selfie to @lincolnmotorco and automatically get their personalized track tweeted back at them within moments.