Amazon & AKQA The Boys - Baby Laser Tag

While Executive Producer at Jam3, we were approached by AKQA and Amazon to bid on production of a game to promote Season 2 of hit Amazon original, The Boys. And this wasn’t just any first person shooter - it needed to involve maiming superheroes with baby laser eyes (which if you’re familiar with the show, you know is key to the story).

We won the bid, and got the game designed, developed and launched in just 3 months—extremely fast for a multi-level experience with leaderboards, achievements and hyper real animated characters, all playable in AR.

Baby Laser Tag was the first AR experience for Amazon Prime Video and was a literal blast to play. It helped bolster the Season 2 audience, with acclaim from the fans, the cast and the showrunner. Check it out here!

• 42k+downloads

• 4.9*app store review

• 966m Impressions

PRESS

Collider: ‘The Boys’ new AR game throws you into the action

Superhero Hype: Players go up against Vought’s superheroes with a laser-eyed baby