Twitter Business Product Marketing Video Series

During my time at Jam3 as Executive Producer, alongside my team, I led the charge on growing the Twitter account from ground zero to ~$2MM in revenue over the course of about a year. The success we’d had with our Culture & Conversations project led to more work with the Business Product Marketing team. We made several B2B product education video series for them, targeted at advertising clients, describing how ad campaigns on Twitter really worked, and how to get the most out of them.

With a mix of live action, animation and playful emojis, the goal was to make these how-to videos accessible and digestible for ad clients to learn how to leverage Twitter’s marketing features, and effectively move their audiences through the funnel from awareness to consideration, through to conversion and loyalty.