Tribeca’s Virtual Awards & AR Experience

While Executive Producer at Jam3 and during the pandemic, we touched base with our friends at the Tribeca Film Festival. We found out they were scrambling to figure out a way to pull together an engaging virtual awards show in record time. It was March, the awards were set to happen in April, and they needed a way to transition from their typical star-studded in person awards gala to a virtual environment–and they needed a hook.

They had some 3D animated assets of teammembers and friends of the festival dancing (like the Guy from High Maintenance!), a bunch of amazing films and a jury waiting for direction.

We signed on to help them pull together a virtual awards show with training modules for jurors, and a companion AR experience they could promote on social. The goal was to entice would-be festival goers with a challenge in AR, and get them engaging with the digital expression of Tribeca, with the ultimate goal of building awareness and driving towards watching the awards live online.

The AR experience allowed thousands of fans to capture and post video in their own spaces alongside one of the Tribeca dancers. Tribeca then selected winners, featured them on their social channels and awarded festival focused prizes.

The result was an unprecedented success – thousands tuned in live, and thousands more viewers watched after the event