Microsoft Sol Lewitt Conceptualize This

During my time as Managing Director at A_DA, we worked on delivering a 360º web experience for Microsoft’s Unlocked site that delved into the mind and work of Sol Lewitt, whose work was monumental in the development of Postmodernism and Conceptual art.

Microsoft Unlocked is a destination dedicated to celebrating innovation in creativity and inspiring the world through stories.

Viewers could visit Sol’s studio at Microsoft’’s Unlocked site HERE and explore different hotspots to learn more about his process. A companion app also developed by A_DA also offers never-before-seen footage of Lewitt's process, a chance to virtually tour his private studio, and an AI tool that unlocks a trove of information by scanning his wall drawings all over the world.