Twitter Culture & Conversations Tracker

In 2019, Twitter’s Product Marketing team needed a a way to digitally visualize millions of pieces of data they’d distilled into a 300+ page cultural insights report. They tapped Jam3 to help them create an elegant solution that would honor the massive data capture, refinement and categorical work their team had delivered without overwhelming their audience with information overload.

As EP on the project, I rallied a team of Strategists, Data Visualizers, Creatives, Techs and Producers and got to work. The most exciting piece of the collaboration was presenting an innovative take on Twitter’s existent 2D static creative. By pushing to the outer limits of their brand identity, we came up with a newly condensed approach and content plan, including a set of data visualizations with motion and responsive 2.5D elements that blew expectations out of the water.

Here’s where we landed!