Microsoft Farming for the Future

While I was Managing Director at A_DA, Microsoft’s Unlocked team approached us to help them tell the story of how their intelligent farming systems made an impact on feeding the world’s growing population.

We created an innovative solution for their Unlocked site HERE that delved deep into the world of farming tech with a human, story-driven approach. The interactive site features fifth-generation wheat farmer Andrew Nelson from Washington State, and how he combines traditional techniques with new AI technologies to increase sustainability and food production.